Building Self-Trust As a Business Owner

Entering the world of solopreneurship is something some of us are called to do because we crave freedom: financial freedom, freedom of our time, and freedom to explore our potential. So often our businesses come from the dreams we have for how we see ourselves living our lies, and to explore the possibilities of what we are capable of creating.

Especially for those of us who may be navigating and managing a business for the very first time, the key to stepping into the realm of entrepreneurship lies in cultivating self-trust.

But what does that even mean!?

Learning to trust yourself—meaning, your actions, decisions, who you choose to work with, what you do with every hour in the day can feel SO empowering. And, it can sometimes feel a bit daunting.

Yet, in truth, self-trust is the foundational belief that fuels your aspirations and allows you to move forward on your goals with momentum. It's about recognizing your abilities, acknowledging your intuition, and giving yourself permission to dream big without being burdened by the "how". As a solopreneur, learning to trust yourself is not just a skill—it's a mindset that propels you forward even when the path is unclear.

For many solopreneurs, especially those of us who would call ourselves “type-A planners”, the temptation to have every step meticulously planned can be real. However, true liberation comes when you allow yourself to dream big without fixating on HOW you will get there. Giving yourself space to be in the dream-world of what you want your life to be, is the first step to showing present YOU what is possible in the future.

This is where having a belief statement (or mantra) can bring you right back to that place of “trust” or “dreaming”. Take the time to craft a belief statement that resonates with what you want to remind yourself that future you believes to be true. This mantra becomes your North Star, grounding you in moments of doubt and steering you towards your long-term vision. Whether it's a few empowering words or a detailed affirmation, let your mantra be the compass that directs you when you’re feeling stuck.

All throughout your journey in building a business, self-trust is the thread that weaves your dreams into reality. Embrace the uncertainty, trust your instincts, and let your mantra be at the center of your planning.


As you navigate this journey of self-trust and entrepreneurship, consider joining the Goal Getters Collab Membership. This collaborative space is designed for solopreneurs, especially in the early stages of building their business. Connect with like-minded individuals, gain valuable insights, and walk this transformative journey together.

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The EOS Life: Building a Life (and Business) You Love

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How to Create Freedom in Your Business by Implementing Systems & Structures